Client: Emm Gryner
Date: April 2023 (released July 2023)
Role: Director/Editor

'Loose Wig' is the first track on Emm Gryner's 2023 album, 'Business & Pleasure'. This video was featured as an exclusive premiere for Great Dark Wonder in Canada, who kindly described the video as "outstanding" and said it was "essential to blend era-appropriate imagery with the retro-flair of the soundtrack.  A challenge taken to heart by JJ Eringa [...] who craftily ties visual cues with the breezy beat as a narrative for this lyric video. Together, the music and video combine to pack quite the punch."

This was certainly a fun one to work on, raiding the public domain once again, though this time for clips of Summery freshness, jazz history and even a couple of Blaxploitation flicks! The song makes reference to contemporary politics (primarily Donald Trump) but does so in an upbeat and cleverly cloaked way, something I tried to play off by juxtaposing images against words that would sometimes act at face value, or other times contrast to add context to the lyrical poetry.
LYRIC VIDEO

Lyric video, created in Final Cut Pro X in late April 2023.

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