Client: Asylums / Cool Thing Records
Date: August 2022
Role: Director/Editor
'Understand the Psychology' is the third single from Asylums' fourth album, 'Signs Of Life'. The band came to me for a lyric video that incorporated footage of their Glastonbury 2022 set and some behind the scenes footage they'd shot themselves while recording the album. I tied these together and bookended the video with a daring foray into animation! This features a nod to Terry Gilliam's Monty Python animations with the robot character at the start and end of the video (created in Photoshop and animated in Final Cut Pro X).
LYRIC VIDEO
Advert
I also created the below advert for social media to promote the single, including using Photoshop to design a Viewmaster-inspired frame for the video, which is a visual motif that runs through the full lyric video above.
See the Crypto Klepto page for examples of the other advertising assets I created for the album's campaign!
